LinkedIn Image Sizes: The Complete 2026 Guide to Perfectly Cropped Posts, Profiles, and Banners
You’ve written the perfect LinkedIn post. The insight is sharp, the hook is irresistible, and you hit “Share” with confidence. Then you glance at your feed and wince: your carefully designed graphic is cropped down the middle, your logo is a fuzzy square, and your headline is buried behind your profile photo.
LinkedIn image sizes are one of those small technical details that quietly determine whether your content looks polished or amateurish—and on a platform where professional credibility is the entire point, that difference matters.
This guide breaks down every image dimension you need to know, from profile photos to document carousels, with the quirks and gotchas that the official specs don’t always mention.
Why Image Sizes Matter More on LinkedIn Than You Think
LinkedIn isn’t Instagram. Users aren’t there to scroll through beautiful photography—they’re scanning for expertise, credibility, and signal. Research consistently shows that posts with visuals earn significantly higher engagement than text-only updates, and LinkedIn’s own data has long suggested that image posts see roughly double the comment rates of plain text.
But engagement only happens if the image renders correctly. A stretched banner or a cropped infographic doesn’t just look sloppy; it signals carelessness to an audience of potential clients, employers, and collaborators. Getting the dimensions right is the bare minimum of professional presentation.
There’s also a practical wrinkle: LinkedIn renders images differently across desktop, mobile, and the app—and mobile is where the majority of browsing happens. A size that looks immaculate on your widescreen monitor can look cramped on a phone. The specs below account for that.
Profile Images: Your First Impression, Measured in Pixels
Profile photo: 400 x 400 pixels (minimum), square
LinkedIn recommends at least 400 x 400 pixels, and the image is displayed as a circle. Upload something larger—800 x 800 is a safe sweet spot—so it stays crisp on high-resolution screens. Keep your face centered with breathing room around the edges, since the circular crop will trim the corners. Files can be JPG, PNG, or GIF, up to 8 MB.
Profile banner (cover image): 1584 x 396 pixels
This is the one people get wrong most often. The banner’s aspect ratio is 4:1—an unusually wide strip. Upload a standard 16:9 image and LinkedIn will force you to crop it awkwardly. Design for the wide format, and remember that your profile photo overlaps the banner’s lower-left area on desktop, so keep logos and key text toward the right and center. On mobile, the banner is cropped even narrower, so avoid placing anything essential at the extreme edges.
Company page logo: 300 x 300 pixels (minimum), square
Same circular treatment applies. Use a clean, high-contrast mark that reads well at small sizes—fine details and text-heavy logos will turn to mush.
Company page cover image: 1128 x 191 pixels
Note that this is even wider and shorter than the personal banner. Many brands recycle the same asset for both and end up with a mangled result. Build a dedicated file.
Post Images: Where Most Content Lives
Single image post: 1200 x 627 pixels (1.91:1)
This is the classic link-preview ratio, and it remains the most reliable choice for feed images. LinkedIn will display it cleanly on both desktop and mobile. Square images (1080 x 1080) also perform well and take up more vertical space in the mobile feed, which can increase dwell time—but they’ll be letterboxed or cropped in some views, so design with a central focal point.
Practical rule: whatever ratio you choose, keep critical text and faces away from the outer 10% of the canvas. LinkedIn’s cropping behavior varies by device and placement, and a safe margin is your insurance policy.
Image file limits: up to 5 MB for standard image posts, in JPG, PNG, or GIF format.
Articles, Newsletters, and Link Previews
Article cover image: 1200 x 644 pixels
If you publish long-form articles or newsletters on LinkedIn, this is the hero image readers see first. The ratio is close to standard single-post images but not identical—1.86:1 versus 1.91:1—so don’t assume a straight reuse will land perfectly.
Link preview thumbnails: LinkedIn pulls these automatically from the destination page via Open Graph tags. You can’t control the crop directly, but you can influence it by setting a proper og:image on your website—1200 x 627 pixels is the recommended standard. If your previews always look wrong, the fix lives in your site’s metadata, not on LinkedIn.
Documents and Carousels: The Underrated Format
Document post (carousel): 1080 x 1080 pixels per page (square) or 1920 x 1080 (landscape)
Uploaded as a PDF, document posts swipe horizontally and consistently rank among the highest-engagement formats on the platform. Square pages work well on mobile; landscape pages suit data-heavy slides. Export your PDF at high resolution—150 DPI minimum—and keep text large enough to read on a phone screen without pinching. A useful trick: leave a little padding around the edges of each page, because the viewer UI can shave off a few pixels.
File limit: up to 100 MB and 300 pages, though shorter carousels (8–12 slides) tend to hold attention best.
Video and Event Images (Quick Reference)
- Video: 1920 x 1080 pixels (16:9), MP4 format, up to 5 GB. Vertical video (4:5 or 9:16) is increasingly common and fills more mobile screen space.
- Event cover image: 1776 x 1184 pixels, roughly 3:2.
- Live video thumbnail/cover: 1920 x 1080 pixels.
The Cheat Sheet
| Asset | Recommended Size | Ratio |
|—|—|—|
| Profile photo | 400 x 400 px (min) | 1:1 |
| Profile banner | 1584 x 396 px | 4:1 |
| Company logo | 300 x 300 px (min) | 1:1 |
| Company cover | 1128 x 191 px | ~5.9:1 |
| Single post image | 1200 x 627 px | 1.91:1 |
| Square post image | 1080 x 1080 px | 1:1 |
| Article cover | 1200 x 644 px | ~1.86:1 |
| Carousel page | 1080 x 1080 px | 1:1 |
| Video | 1920 x 1080 px | 16:9 |
| Event cover | 1776 x 1184 px | ~3:2 |
Five Rules That Survive Every Spec Change
- Always upload larger than you need. LinkedIn compresses images, and downscaling from a generous source looks far better than upscaling a small file.
- Design for the center. Crops vary by device; keep logos, faces, and text away from the edges.
- Check on mobile before you post. The preview on your phone is closer to what most of your audience will see than your desktop browser is.
- Export at high quality. Use PNG for graphics with text and JPG for photos; avoid repeated re-saving, which degrades quality.
- Re-verify annually. LinkedIn quietly adjusts its layouts and rendering every year or two. Bookmark this guide, but sanity-check your templates whenever the platform rolls out a redesign.
The Bottom Line
Perfect image sizes won’t make a mediocre post go viral—but wrong ones will sabotage a good one. The specs above take twenty minutes to bake into your templates and save you from a hundred small embarrassments. In a feed built on professional credibility, looking deliberate is half the battle. Get the pixels right, and your ideas get the attention they deserve.
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