The Ultimate Guide to LinkedIn Image Sizes: Stop Letting the Algorithm Crop Your Head Off

Picture this: You spend hours drafting a powerhouse LinkedIn post. You carefully weave together a compelling narrative, hook your readers in the first two lines, and find a striking visual to tie it all together. You hit publish, feeling like a digital marketing maestro.

An hour later, you check back. Your brilliant graphic has been awkwardly decapitated, your personal profile banner hides behind your headshot, and your link preview looks like a blurry postage stamp.

What happened? You fell victim to LinkedIn’s silent image compressor and auto-cropper.

Visuals are no longer optional on LinkedIn—posts with images pull significantly higher engagement and dwell time. But if your dimensions are off, LinkedIn will take matters into its own hands, stretching, squishing, and cropping your assets in ways that make even the slickest design look amateur.

Bookmark this complete, up-to-date guide to every image size that matters on LinkedIn so your brand always looks sharp.

1. Personal Profile Images: Your Digital First Impression

People do business with people. Your profile is often your digital handshake, and its layout requires careful calculation.

• Profile Photo: $400 times 400$ pixels (1:1 ratio)
  • The Details: While LinkedIn displays your profile picture as a circle, you should upload a square image (PNG or JPG, up to 8 MB).
  • Pro-Tip: Keep your face centered. Leave a comfortable margin around your shoulders so that when LinkedIn frames it into a circle, your ears and crown don’t get clipped.
• Personal Background Banner: $1584 times 396$ pixels (4:1 ratio)
  • The Details: This is prime real estate that most users leave as the default abstract blue wave. Use it to showcase your value proposition, a subtle company logo, or contact info.
  • The Trap: The Safe Zone. Your profile picture overlaps the bottom-left corner of your banner (and mobile apps shift things even more). Never put critical text or logos on the left third of your banner. Keep your messaging anchored in the center-right.

2. Company Page Assets: Corporate Polish

If you manage a business page, the rules change slightly. Mixing up personal and corporate assets is a fast track to awkward scaling.

| Asset Type | Recommended Size (px) | Aspect Ratio | Key Notes |
| :— | :— | :— | :— |
| Company Logo | $400 times 400$ | 1:1 | Use a high-contrast PNG with a transparent or solid background; it appears next to every update. |
| Company Page Cover | $1128 times 191$ | $approx 6:1$ | Significantly narrower than personal banners. Do not reuse a personal banner here, or it will warp. |
| Life Tab Hero Image | $1128 times 376$ | 3:1 | Essential for recruitment-heavy Career Pages. |

3. Feed Post Dimensions: Winning the Scroll

Your feed content dictates your organic reach. Depending on the type of post you are sharing, you need to match one of three distinct layouts.

Square Posts ($1080 times 1080$ px | 1:1 Ratio)

• Best for: Quotes, general announcements, product showcases, and cross-platform sharing.
• Why use it: It’s the ultimate reliable default. It renders predictably across desktop and mobile without unwanted auto-cropping.

Portrait Posts ($1080 times 1350$ px | 4:5 Ratio)

• Best for: Infographics, step-by-step breakdowns, data slides, and visual deep-dives.
• Why use it: The mobile-first power play. Because over half of LinkedIn browsing happens on mobile devices, a 4:5 portrait image takes up maximum vertical screen real estate, physically pushing competing content out of view while a user evaluates your post.

Landscape / Link Previews ($1200 times 627$ px | 1.91:1 Ratio)

• Best for: Sharing external blog posts, news articles, or landing pages.
• Why use it: When you paste a URL into a post, LinkedIn attempts to scrape an image. If your website’s Open Graph (OG) image isn’t set to $1200 times 627$ pixels, LinkedIn will haphazardly crop a random image from your site, usually ruining the composition.

4. Articles, Events, and Newsletters

Long-form content requires its own bespoke dimensions to look professional at the top of a reader’s screen.

• Article & Newsletter Cover Images: $1920 times 1080$ pixels (16:9 ratio)
  • The Details: LinkedIn crops these headers to 16:9. Avoid putting tiny text near the borders, as different device viewports may trim the edges.
• Event Banners: $1280 times 720$ pixels (16:9 ratio)
  • The Details: Clean, high-impact graphics work best here since event cards are frequently shared directly into direct messages and feeds.

Quick Checklist to Avoid Upload Disasters

Pro-Tip: Before hitting publish on your next big campaign, run through this quick sanity check:

• Format Right: Use PNG for graphics, charts, and text-heavy elements to avoid pixelation. Use JPG for real photography.
• Watch the Edges: Never push text right up against the borders of your canvas. Leave a healthy “safe zone” padding of at least 40–50 pixels inside your edges.
• Preview on Mobile: Since a massive majority of your audience consumes LinkedIn via smartphone, always double-check how your visuals look shrunk down to a mobile screen.

Mastering LinkedIn image sizes won’t write your content for you, but it ensures that when your ideas are brilliant, nothing distracts your audience from reading them.